November 5-6, at New York Hilton
Razorfish experts lead discussions on emerging media, creative innovation and eCommerce
WHAT:
Razorfish executives to participate in hot topic panels and share strategic insights at ad:tech New York
WHERE:
New York Hilton
1335 Avenue of the Americas
New York, New York 10019
WHO/WHEN:
Day 1: WEDNESDAY, NOVEMBER 5
David Wish, Client Partner, 11:45am - 12:45pm
The Emperor Has No Clothes: The Affluent Consumer Online – A Market in Search of a Product?
What effect has the recent downturn in the economy had on the luxury goods market? Despite overwhelming evidence that affluent consumers spend considerable time researching and buying products online, less than one-third of luxury brand sell products on their sites. Will this challenging environment force a change? Join David Wish and his panelists as they share their views on where the online luxury market is headed.
Patrick Moorhead, Director of Emerging Media, 2:45pm - 3:45pm
Urban Wallpaper: Digital Out-of-Home Advertising and the Rise of the Fourth Screen
The era of the “fourth screen” is upon us and is ushering in new considerations and opportunities for both advertisers and consumers. This panel will discuss how this medium is poised to dramatically alter perceptions of digital media and what purpose it will come to serve in a consumer’s daily life. It will also consider what advertisers and agencies should be doing now to get ready for the digital out-of-home world of tomorrow.
Day 2: THURSDAY, NOVEMBER 6
Marc Lucas, Group Advertising Creative Director, 1:45pm - 2:45pm
Digital Experience Design + Innovation
Designing digital brand experiences is no easy task, for points of contact don’t have a simple beginning and end yet they all must have meaning. Digital Experience Design imposes a new way of thinking and working that can transform companies into innovative and commercially successful organizations, but professionals have been slow to embrace and adapt it. Marc Lucas will explore the Razorfish perspective, sharing several client examples.
HOW:
Please contact:
Sally O’Dowd
Work: (312) 696-5068 Cell: (773) 458-3740
Email: sally.odowd@razorfish.com
Katie Lamkin
Work: (312)696-5241 Cell: (773) 308-3425
Email: katie.lamkin@razorfish.com